Thank you to Tracy Zavadil of Hire a Hand Enterprises for sharing this delightful little video from The Fun Theory website, an initiative of Volkswagen. Imagine a staircase and an escalator side by side. Most people choose the escalator to get up to the next level. Watch how adding music to the activity of going upstairs changes human behaviour and dramatically increased the number of people choosing the stairs over the escalator. The location is Odenplan, Stockholm.
From The Fun Theory’s website:
”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:
Visit The Fun Theory for plenty more examples of fun.